Fashion journalist Renee Washington says content creators are shaping the industry
11:19 PM PST · February 26, 2026
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"At a time when much of the industry is moving toward closed, AI-driven ecosystems, we’re taking a different path, one that puts people, not platforms, in charge," Varma said in an email statement. "We’ve heard clearly from our users: some who don’t want AI, while others want the ability to decide exactly how and when it shows up in their browser. AI controls are how we deliver on that commitment."
"There's no denying it was a challenging start," Dunstan said.